Vineet Arya is a founder of a unique concept in India wherein it enables Startups / SME / SMB to hire senior experienced marketing professionals at an affordable cost to work like their team members
Vineet Arya has done MBA from Birla Institute of Management Technology and have a 23+ years of working experience of which 19 years have been spent working with MNCs like SanDisk, AMD Inc and tops corporate like Tata Power Solar in communications, brand building and 360 degrees marketing. He has also mentored various Startups for forums like NEN, NASSCOM 10,000 Startups etc. to promote new age entrepreneurs.
Outsourced CMO’s team is made up of multi-talented professionals comprising IITians and MBAs with decades of experience in small, medium as well as large global B2B and B2C enterprises. The team members have vast experience of working with blue-chip companies like Konica-Minolta (USA), The Times of India, Larsen & Toubro, Wipro, Hindustan Lever etc.. where they earned a reputation for consistent achievement and delivery.
Today, specialist skills are needed for every function in an enterprise- whether it is operations, sales, marketing or even HR. Outsourcing jobs to a skilled professional help free up resources for core jobs, while ensuring a far higher level of skill for the task at hand.
This helps in many ways- scaling up faster, at a much lesser cost with much better-qualityoutput, is the major advantage of outsourcing.
“Outsourced CMO” steps in to this specialized role – that of your CMO. Cutting the costs of a senior, skilled resource’s salary and providing equal if not better skills, they have the capacity to take on the operations of your entire marketing division. It’s a much better option than going through the pains of hiring, motivating & retaining an expensive senior marketing resource.
While this role may be misunderstood as another agency or a consulting role , it is distinctly different.
They work just like a regular marketing manager for any company with the same KRAs, as for a full time resource. The added advantage is the skill, knowledge and deep experience of the founder of the “Outsourced CMO’, which ensures delivery of an impactful marketing strategy backed by more than 2 decades of marketing & communication experience.
Besides giving a considerable cost benefit compared to a full time marketing resource, this model works on plug n play model wherein the concept can be integrated with the company’s existing marketing objective at any point of time, without any changes in the structure.
The practicality and efficiency of the Outsourced model has been proven by successful integrations in eight different companies across varied verticals, over just over 4 years of being in business!.
Outsourcing CMO or head of marketing position is smart business sense.
Outsourced CMO does not have any external funding and is 100% self-funded till date. Over the past 4 years they have been able to carve a niche for themselves in the market. This has been possible due to best team of professionalism , productivity and their ability to understand the needs and goals of companies and to work as part of their team to draw and implement a road map for them to achieve the predefined goals. More than 8 companies have hired Outsourced CMO as against having a permanent Head Marketing on their own payrolls.
The success stories of the same is available at their website :
The social media links are as follows: